Description
Book SynopsisHigher education expert William F. Massy's decades as a professor, senior university officer, and consultant have left him with a passionate belief in the need for reform in America's traditional universities. In Reengineering the University, he addresses widespread concerns that higher education's costs are too high, learning falls short of objectives, disruptive technology and education models are mounting serious challenges to traditional institutions, and administrators and faculty are too often unwilling or unable to change. An expert microeconomist, Massy approaches the challenge of reform in a genuinely new way by applying rigorous economic principles, informed by financial data and other evidence, to explain the forces at work on universities and the flaws in the academic business model. Ultimately, he argues that computer models that draw on data from college transaction systems can help both administrators and faculty address problems of educational performance and cost anal
Trade ReviewMassy's in-depth yet highly accessible analysis is a must-read for any academic leader. Academic Leader Massy has done an excellent job of explaining the interaction between the university budget, which creates the margin, or the financial return on investment, and the role of teaching and learning being core to the university mission. He spends considerable time helping integrate and resolve the two dimensions of mission and margin. Canadian Journal of Higher Education
Table of ContentsPreface
1. Understanding the Traditional University
Problems and Opportunities
Assets Worthy of Preservation
Why Traditional Universities Do What They Do
Implications for Tuition and Cost Containment
Business Models and Value Propositions
2. The Reengineering Challenge
Flaws in the Academic Business Model
Building a Reengineering Portfolio
Implementation Considerations
Responsibilities for Reengineering
3. The New Scholarship of Teaching
Conceptual Underpinnings
Illustrative Applications
Two "Outside the Box" Proposals
Organizing for Improvement
4. The Cost of Teaching
Alternative Approaches
Design of Teaching Systems
Modeling from University Transactional Data
Extending the Model across the Campus
Areas of Application
5. Financial Planning and Budgeting
Envisioning University Information
Coherent Financial Planning
Coherent Resource Allocation
A Model for Balancing Mission and Margin
Conclusion
Appendixes
A. Teaching and Learning Principles
B. Course-Based ABC
C. Computer-Aided Course Design
D. Incremental Cost of Enrollment
E. Smart What-Ifs in the Course-Based ABC Model
F. Margin Equivalents for Start-Up Programs
G. Extensions to the Mission-Margin Model
Notes
Bibliography
Index
