Description
Book SynopsisCHAPTER 1: AFRICAN PERSPECTIVES.- CHAPTER 2: Challenges Of Ethics and Practice of Political Public Relations in Nigeria's Fourth Republic Kunle Somorin.- CHAPTER 3: Visual Narratives, Social Media and National Image Construction: Strategic Lessons from the President of Ghana on Facebook Nana Kwame Osei Fordjour.- CHAPTER 4: Practices and principles for the application of public sector communication in selected Ethiopian public sectors Agaredech Jemaneh.- CHAPTER 5: Confronting LGBTQ Issues in Strategic Communication: President Akuffo Addo's Response to the LGBTQ Bill in Ghana Daniel Appiah Gyeke.- CHAPTER 6: Exploring Public Perceptions and Engagement with Digital Public Relations Campaigns: A Qualitative Study Rhodalene Amartey.- CHAPTER 7: AI Integration, PR Strategies, Brand Reputation, and Stakeholder Perceptions: A Conceptual Framework Antoinette Yaa Benewa Gabrah, Henry Boateng, Kojo Kakra Twum & Enoch Opoku Antwi.- CHAPTER 8: Relationships With Stakeholders in Open Innovation Processes At Brazil And Colombian Companies Angela Preciado Hoyos & Maria Aparecida Ferrari.- CHAPTER 9: PUTTING OUT THE ‘FIRE AND SAFEGUARDING BRAND IMAGE: PUBLIC RELATIONS AND STRATEGIC COMMUNICATION MANAGEMENT IN CHINESE REAL ESTATE ENTERPRISES Zizheng Yu.- CHAPTER 10: Breaking Barriers: Gender Dynamics and Women’s Leadership in Vietnam’s Public Relations Industry Van-Anh Nguyen, Ngoc Do, Trong Dang &Tuong-Minh Ly-Le.- CHAPTER 11: Between Dragged and Sunk: A Critical Analysis Of Public Relations Strategies In The Socio-Environmental Crises Of Mining Companies In Brazil Emmanuella Concalves, Brandao Rodrigues, Laura Nayara Pimenta & Sandra Nunas Leite.- CHAPTER 12: Purpose-Driven Campaigns as Public Relations (PR): Evidence From India Prof Asha Kaul & Vidhi Chaudhri.- CHAPTER 13: Digital PR and Sustainable Tourism in Romania: Opportunities for Hotel Brands in an Emerging Economy Ramona Pistol.- CHAPTER 14: Towards a New Era of Positive Public Relations: Insights from Emerging Economies CONCLUDING CHAPTER.
