Recent Developments in the Economics of Advertising

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Hardback by Simon P. Anderson Short Description:

The research review discusses important papers in the Economics of Advertising since the Millennium. It covers embellishments of established theories,... Read more

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Publisher: Edward Elgar Publishing Ltd
Publication Date: 29/01/2016
ISBN13: 9781783478873, 978-1783478873
ISBN10: 178347887X

Number of Pages: 688

Non Fiction , Business, Finance & Law