Description
Book SynopsisThis book shows how systematic strategic planning (SSP) can be used on real-world projects for professionals at any skill level. It illustrates how this systematic methodology and its analysis toolsâusing workshop and brainstorming approachesâcan be easily understood and universally applied to any type of business. Rather than explaining the methodology and its tools, the author succinctly shows how to use the simplified version of his methodology for developing strategic plans. But, perhaps more importantly, the reader is shown how to identify which circumstances require the use of particular tools and also how to target them directly to achieve effective results. The SSP methodology and the use of a workshop approach, real-world strategic planning projects, and working forms are presented to guide the reader through preparing the strategic plan for existing or future business.
The first part of the book provides an overall framework and briefly describes some of the sections
