Description
Book SynopsisRobert Gentle has over ten years of business writing experience. Working as an award-winning financial journalist, then as a successful financial public relations consultant, he has written everything from press releases and promotional literature to newsletters and annual reports. Gentle regularly runs writing workshops for leading South African companies. He is the founder and managing director of Plain Business Writing, a Johannesburg-based plain language consultancy.
Trade Review"If you can't write your idea on the back of my business card, you don't have a clear idea". David Belasco, Theatre ProducerTable of Contents
- PART 1 THE BASICS
- Chapter 1: How to grab your reader's attention
- Chapter 2: How to create a user-friendly layout
- PART 2 APPLYING THE BASICS
- Chapter 3: Letters, faxes and e-mail
- Chapter 4: Reports
