Description

Book Synopsis

If you''ve ever struggled to craft a powerful message that really hits the spot, you''ll know it''s harder than it looks. Wouldn''t it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?

Well that''s exactly what you''ll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.

Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

Read Me: 10 Lessons for Writing Great Copy

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    A Paperback / softback by Roger Horberry, Gyles Lingwood

    £21.25

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    RRP £25.00 – you save £3.75 (15%)

    Order before 4pm tomorrow for delivery by Wed 26 Aug 2026.

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      Book details

      Publisher Laurence King Publishing
      Published 22 September 2014
      ISBN-13 9781780671819
      978-1780671819
      ISBN-10 1780671814
      Also in:
      Dictionaries, Reference & Language Communication studies

      Description

      Book Synopsis

      If you''ve ever struggled to craft a powerful message that really hits the spot, you''ll know it''s harder than it looks. Wouldn''t it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?

      Well that''s exactly what you''ll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.

      Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

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