Description

Book Synopsis

If you''ve ever struggled to craft a powerful message that really hits the spot, you''ll know it''s harder than it looks. Wouldn''t it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?

Well that''s exactly what you''ll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.

Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

Read Me: 10 Lessons for Writing Great Copy

    Product form

    £21.25

    Includes FREE delivery

    RRP £25.00 – you save £3.75 (15%)

    Order before 4pm tomorrow for delivery by Thu 2 Jul 2026.

    A Paperback / softback by Roger Horberry, Gyles Lingwood

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Read Me: 10 Lessons for Writing Great Copy by Roger Horberry

      Publisher: Laurence King Publishing
      Publication Date: 22/09/2014
      ISBN13: 9781780671819, 978-1780671819
      ISBN10: 1780671814
      Also in:
      Dictionaries, Reference & Language Communication studies

      Description

      Book Synopsis

      If you''ve ever struggled to craft a powerful message that really hits the spot, you''ll know it''s harder than it looks. Wouldn''t it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?

      Well that''s exactly what you''ll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.

      Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account