Description

Book Synopsis
Political parties have long sought to expand their electoral coalitions by making marginal changes to the way they project themselves to the public. This title offers an analysis of how political parties use racial images to make cosmetic changes to their parties' images, even when the parties do not alter their platforms.

Race Republicans and the Return of the Party of

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    A Paperback by Tasha S. Philpot

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      Publisher: The University of Michigan Press
      Publication Date: 3/30/2007 12:00:00 AM
      ISBN13: 9780472069675, 978-0472069675
      ISBN10: 0472069675

      Description

      Book Synopsis
      Political parties have long sought to expand their electoral coalitions by making marginal changes to the way they project themselves to the public. This title offers an analysis of how political parties use racial images to make cosmetic changes to their parties' images, even when the parties do not alter their platforms.

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