Description

Book Synopsis
This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management.

Table of Contents
STATISTICAL ANALYSIS, DEMAND ANALYSIS AND FORECASTING IN MARKETING.

Data Collection and Sampling.

Further Statistical Techniques.

Demand Analysis.

Forecasting.

FINANCIAL ANALYSIS, OPERATIONS AND CONTROL SYSTEMS.

Financial Techniques.

Budgeting and Control.

Decision Techniques.

Operations Management.

FUTURE TRENDS AND CONCLUSION.

Future Trends.

Conclusion.

Appendices.

Index.

Quantitative Analysis in Marketing Management

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    A Paperback / softback by Luiz Moutinho, Mark Goode, Fiona Davies

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      Publisher: John Wiley & Sons Inc
      Publication Date: 14/05/1998
      ISBN13: 9780471964308, 978-0471964308
      ISBN10: 0471964301
      Also in:
      Economic forecasting

      Description

      Book Synopsis
      This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management.

      Table of Contents
      STATISTICAL ANALYSIS, DEMAND ANALYSIS AND FORECASTING IN MARKETING.

      Data Collection and Sampling.

      Further Statistical Techniques.

      Demand Analysis.

      Forecasting.

      FINANCIAL ANALYSIS, OPERATIONS AND CONTROL SYSTEMS.

      Financial Techniques.

      Budgeting and Control.

      Decision Techniques.

      Operations Management.

      FUTURE TRENDS AND CONCLUSION.

      Future Trends.

      Conclusion.

      Appendices.

      Index.

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