Description

Book Synopsis
This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management.

Table of Contents
STATISTICAL ANALYSIS, DEMAND ANALYSIS AND FORECASTING IN MARKETING.

Data Collection and Sampling.

Further Statistical Techniques.

Demand Analysis.

Forecasting.

FINANCIAL ANALYSIS, OPERATIONS AND CONTROL SYSTEMS.

Financial Techniques.

Budgeting and Control.

Decision Techniques.

Operations Management.

FUTURE TRENDS AND CONCLUSION.

Future Trends.

Conclusion.

Appendices.

Index.

Quantitative Analysis in Marketing Management

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A Paperback / softback by Luiz Moutinho, Mark Goode, Fiona Davies

15 in stock


    View other formats and editions of Quantitative Analysis in Marketing Management by Luiz Moutinho

    Publisher: John Wiley & Sons Inc
    Publication Date: 14/05/1998
    ISBN13: 9780471964308, 978-0471964308
    ISBN10: 0471964301

    Description

    Book Synopsis
    This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management.

    Table of Contents
    STATISTICAL ANALYSIS, DEMAND ANALYSIS AND FORECASTING IN MARKETING.

    Data Collection and Sampling.

    Further Statistical Techniques.

    Demand Analysis.

    Forecasting.

    FINANCIAL ANALYSIS, OPERATIONS AND CONTROL SYSTEMS.

    Financial Techniques.

    Budgeting and Control.

    Decision Techniques.

    Operations Management.

    FUTURE TRENDS AND CONCLUSION.

    Future Trends.

    Conclusion.

    Appendices.

    Index.

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