Description
Book SynopsisDo you want to study influencers? Opinions and comments on a set of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s).
Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs, and film clips. Methods examined include critical discourse analysis, content analysis, multimodal an
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''An indispensable guide for those who want to learn about, and practically undertake, qualitative social media research of popular platforms.'' —Professor Per Ledin, Södertörn University and author of Doing Visual Analysis, From Theory to Practice
"Bouvier and Rasmussen provide an informative, clearly written and indispensable guide for readers investigating social media data or contemplating doing so. A welcome handbook for all research methods courses that seek to remain informed and up to date." —Paul Cobley, Professor in Language and Media, Middlesex University
Table of ContentsAbout the authors. 1. Introduction. 2. Qualitative Content Analysis – text and speech-based material. 3. Qualitative Visual Content Analysis. 4. Analyzing social media language with critical discourse analysis. 5. Multimodal Critical Discourse Analysis. 6. Multimodal Narrative Analysis of Video Clips. 7. Online Ethnography. 8. Focus Group Interviews. 9. Conclusion. Bibliography. Acknowledgements.
