Description

Book Synopsis

Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions.

Many organizations attempt to influence prosocial behaviors, such as donating one's time, money, or talents; participating in advocacy or activism; or otherwise working to protect public health or inspire social change. This book explores research and practice related to communication and other factors involved in motivating such efforts. Each chapter focuses on a different topic, providing definitions, summarizing research, and explaining how it has been or can be applied to practice, and ends with discussion questions to consider and references for further reading.

Ideally placed for advanced undergraduate and graduate courses in public relations, health communication,

Public Relations for Public Health and Social

    Product form

    A Paperback by Brooke W. McKeever

    £36.99

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    Order before 4pm today for delivery by Tue 25 Aug 2026.

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      Book details

      Publisher Taylor & Francis
      Published 7/25/2024
      ISBN-13 9781032355085
      978-1032355085
      ISBN-10 1032355085
      Also in:
      Dictionaries, Reference & Language Communication studies

      Description

      Book Synopsis

      Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions.

      Many organizations attempt to influence prosocial behaviors, such as donating one's time, money, or talents; participating in advocacy or activism; or otherwise working to protect public health or inspire social change. This book explores research and practice related to communication and other factors involved in motivating such efforts. Each chapter focuses on a different topic, providing definitions, summarizing research, and explaining how it has been or can be applied to practice, and ends with discussion questions to consider and references for further reading.

      Ideally placed for advanced undergraduate and graduate courses in public relations, health communication,

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