Description

Book Synopsis
Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills.

 

Public Relations Campaigns An Integrated Approach

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    A Paperback by Regina M. Luttrell

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      View other formats and editions of Public Relations Campaigns An Integrated Approach by Regina M. Luttrell

      Publisher: SAGE Publications, Inc
      Publication Date: 4/26/2018
      ISBN13: 9781506332512, 978-1506332512
      ISBN10: 150633251X
      Also in:
      Public relations

      Description

      Book Synopsis
      Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills.

       

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