Description
Book SynopsisWritten by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change.
Each chapter includes accessible, applicable insights, exercises and real-world examples undergirded by theories and research from a range of academic disciplines: social and cognitive science, communications, systems thinking and human-centered design. The authors provide step-by-step frameworks for practicing public interest communications and illustrate each framework with diverse voices through practitioner interviews. Through a focus on equity and ethics, the book helps readers acquire the mindset of a public interest communicator.
This book is an ideal resource for students in strategic communications, health and environmental communications, public relations, journalism, social entrepreneurship, political science and advertising, prog
