Description

Book Synopsis
In today''s digital economy, consumer information is more important than ever. Companies are using this information in innovative ways to provide consumers with new and better products and services. Although many of these companies manage consumer information responsibly, some appear to treat it in an irresponsible or even reckless manner. And while recent announcements of privacy innovations by a range of companies are encouraging, many companies - both online and offline -- do not adequately address consumer privacy interests. This book proposes a normative framework for how companies should protect consumers'' privacy.

Protecting Consumer Privacy in an Era of Rapid

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    A Hardback by Allison M Garfield, Samuel P Houghton

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      Publisher: Nova Science Publishers Inc
      Publication Date: 22/09/2011
      ISBN13: 9781612098487, 978-1612098487
      ISBN10: 1612098487
      Also in:
      Business and Management

      Description

      Book Synopsis
      In today''s digital economy, consumer information is more important than ever. Companies are using this information in innovative ways to provide consumers with new and better products and services. Although many of these companies manage consumer information responsibly, some appear to treat it in an irresponsible or even reckless manner. And while recent announcements of privacy innovations by a range of companies are encouraging, many companies - both online and offline -- do not adequately address consumer privacy interests. This book proposes a normative framework for how companies should protect consumers'' privacy.

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