Description

Book Synopsis

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.

Important topics covered include:

  • Planning and scheduling
  • Personal appeals
  • Building mailing lists
  • Donor outreach
  • Writing calls to action
  • Direct mail testing
  • Targeting specific groups
  • Testimonials
  • Pledge forms
  • Response rates
  • Analyzing results
  • Bounce backs

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Profitable Direct Mail Appeals

    Product form

    £49.50

    Includes FREE delivery

    RRP £55.00 – you save £5.50 (10%)

    Order before 4pm today for delivery by Thu 6 Aug 2026.

    A Paperback / softback by Scott C. Stevenson

    4 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Profitable Direct Mail Appeals by Scott C. Stevenson

      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 09/07/2013
      ISBN13: 9781118693094, 978-1118693094
      ISBN10: 1118693094

      Description

      Book Synopsis

      Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.

      Important topics covered include:

      • Planning and scheduling
      • Personal appeals
      • Building mailing lists
      • Donor outreach
      • Writing calls to action
      • Direct mail testing
      • Targeting specific groups
      • Testimonials
      • Pledge forms
      • Response rates
      • Analyzing results
      • Bounce backs

      Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account