Description

A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.

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Hardback by Michael Johnson

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A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It... Read more

    Publisher: Phaidon Press Ltd
    Publication Date: 03/09/2012
    ISBN13: 9780714864730, 978-0714864730
    ISBN10: 0714864730

    Number of Pages: 320

    Non Fiction , Art & Photography

    Description

    A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.

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