Description
Book SynopsisMajor companies are increasingly coming under fire as they try to pursue their private business on a public battleground - be it Shell & Brent Spar, Monsanto & GM foods or BAA & Heathrow Terminal 5. Private Business-Public Battlegound brings together two former opponents - Des Wilson, founder of Shelter and former Chairman of Friends of the Earth & John Egan, former Chief Executive and ''saviour'' of Jaguar and now Chairman of Tomorrow''s Company - to discuss the value of a stakeholder approach and show how it can help companies operating at the interface between private and public interest. Together they review recent cases and controversies and draw on their experience on the board of BAA to show how this approach can work in practice.
Trade Review'...they radically redefine what PR SHOULD be and what PR and Community Relations staff SHOULD do, and put forward some very challenging (and attractive) ideas about long-term corporate strategy. If you're interested in CSR and Corporate Citizenship (and you should be), read this book! - Topics, Journal of Institute of Public Sector Management
'...a milestone in the porcess of developing corporate citizenship.' - Adrian H.T.Davies, Long Range Planning
'One of the most detailed and readable case studies of corporate best practice available. This book shows that BAA deserves to be cited as an example of how a company can get things right and the difference it can make.' - Management Today
Table of ContentsForeword From Shareholder Value to Stakeholder Accountability Working within Industry to Promote the Stakeholder Concept Shareholder Value Vs Stakeholder Accountability: the Great Debate Conducting Private Business on a Public Battleground Key Questions and Conclusions
