Description

For principles of marketing courses that require a comprehensive text.
Learn how to create value through customer connections and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.

Principles of Marketing, Global Edition

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£69.99

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Paperback / softback by Philip Kotler , Gary Armstrong

2 in stock

Short Description:

For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement... Read more

    Publisher: Pearson Education Limited
    Publication Date: 29/05/2020
    ISBN13: 9781292341132, 978-1292341132
    ISBN10: 1292341130

    Number of Pages: 736

    Non Fiction , Business, Finance & Law

    Description

    For principles of marketing courses that require a comprehensive text.
    Learn how to create value through customer connections and engagement
    In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.

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