Description

Book Synopsis
Ijeoma Onwumere is a lecturer and academic researcher in Fashion Business and Marketing analytics at Manchester Metropolitan University, UK. Her specific area of focus lies is digital marketing, marketing analytics, service quality, sustainability and business analytics.

Principles of Marketing Analytics Understand DataDriven DecisionMaking

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    A Paperback by Ijeoma Onwumere


      View other formats and editions of Principles of Marketing Analytics Understand DataDriven DecisionMaking by Ijeoma Onwumere

      Publisher: Kogan Page
      Publication Date: 03/02/2026
      ISBN13: 9781398623279, 978-1398623279
      ISBN10:
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      Description

      Book Synopsis
      Ijeoma Onwumere is a lecturer and academic researcher in Fashion Business and Marketing analytics at Manchester Metropolitan University, UK. Her specific area of focus lies is digital marketing, marketing analytics, service quality, sustainability and business analytics.

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