Description

Book Synopsis
Ijeoma Onwumere is a lecturer and academic researcher in Fashion Business and Marketing analytics at Manchester Metropolitan University, UK. Her specific area of focus lies is digital marketing, marketing analytics, service quality, sustainability and business analytics.

Principles of Marketing Analytics Understand DataDriven DecisionMaking

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    A Paperback by Ijeoma Onwumere

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      Book details

      Publisher Kogan Page
      Published 3 February 2026
      ISBN-13 9781398623279
      978-1398623279

      Description

      Book Synopsis
      Ijeoma Onwumere is a lecturer and academic researcher in Fashion Business and Marketing analytics at Manchester Metropolitan University, UK. Her specific area of focus lies is digital marketing, marketing analytics, service quality, sustainability and business analytics.

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