Preserving the Press: How Daily Newspapers Mobilized to Keep Their Readers
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Hardback by Leo Bogart
Short Description:
The Newspaper Readership Project (1977-1983) was an unprecedented cooperative attempt by the American newspaper industry to halt the downward trend... Read more
Publisher: Columbia University PressPublication Date: 22/07/1991
ISBN13: 9780231072625, 978-0231072625
ISBN10: 0231072627
Number of Pages: 327