Description

Book Synopsis

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictableâ??making us predictably irrational.

Predictably Irrational

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    A Paperback / softback by Dr Dan Ariely

    £16.99

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    RRP £19.99 – you save £3.00 (15%)

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      Book details

      Publisher Harper Collins
      Imprint HarperCollins Publishers
      Published 1 May 2010
      ISBN-13 9780061353246
      978-0061353246
      ISBN-10 0061353248
      Also in:
      Business, Finance & Law Economics Social, group or collective psychology

      Description

      Book Synopsis

      Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

      Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

      When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

      In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictableâ??making us predictably irrational.

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