Description

Book Synopsis
Overflowing with field-tested entrepreneurial know-how, this informative guide decodes the intimidating world of promotion while addressing the questions that most often paralyse those new to publicity -- What if I am too late? What if no one likes my product? How can I start networking? Can I get by on a shoestring budget? With an eye to identifying the internal conflicts and emotional roadblocks that keep success at bay, this insightful handbook explores the importance of harnessing personal energy before, during, and after embarking on a promotional journey. From identifying market segments and picking the right promotional strategies to booking live events and designing branded communication tools, this fresh look at public relations offers a variety of easily customisable promotional strategies for any type of organisation.

PR Therapy: Ignite Your Passion for Promoting

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    A Paperback / softback by Robin Blakely

    4 in stock

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      Publisher: Quill Driver Books, U.S.
      Publication Date: 08/09/2009
      ISBN13: 9781884956973, 978-1884956973
      ISBN10: 1884956971
      Also in:
      Public relations

      Description

      Book Synopsis
      Overflowing with field-tested entrepreneurial know-how, this informative guide decodes the intimidating world of promotion while addressing the questions that most often paralyse those new to publicity -- What if I am too late? What if no one likes my product? How can I start networking? Can I get by on a shoestring budget? With an eye to identifying the internal conflicts and emotional roadblocks that keep success at bay, this insightful handbook explores the importance of harnessing personal energy before, during, and after embarking on a promotional journey. From identifying market segments and picking the right promotional strategies to booking live events and designing branded communication tools, this fresh look at public relations offers a variety of easily customisable promotional strategies for any type of organisation.

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