Description

Book Synopsis

Being featured in the media is a great way to build awareness of your company and position yourself as an expert.

This book will guide you through:

  • how to generate PR even if you don’t have any news
  • how to build a contacts list of journalists
  • how to write a press release
  • how to contact journalists and how to speak their language

It demystifies the whole process of dealing with journalists and getting them on your side, as well as showing you how to recognise which media is relevant to you and how to work out what you have to offer a journalist that will grab their attention.

PR Demystified

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    A Paperback / softback by Chantal Cooke

    £7.46

    Includes FREE delivery

    Order before 4pm today for delivery by Fri 6 Nov 2026.

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      Book details

      Publisher Hothive Books
      Published 27 October 2009
      ISBN-13 9781906316433
      978-1906316433
      ISBN-10 1906316430
      Also in:
      Public relations

      Description

      Book Synopsis

      Being featured in the media is a great way to build awareness of your company and position yourself as an expert.

      This book will guide you through:

      • how to generate PR even if you don’t have any news
      • how to build a contacts list of journalists
      • how to write a press release
      • how to contact journalists and how to speak their language

      It demystifies the whole process of dealing with journalists and getting them on your side, as well as showing you how to recognise which media is relevant to you and how to work out what you have to offer a journalist that will grab their attention.

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