Description
Book SynopsisA history of public relations, this work begins with World War I, when Ivy Lee, one of America's first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society.
Table of ContentsStagecraft And Truth In An Age Of Public Relations * Visiting Edward Bernays * Dealing in Reality: Protocols of Persuasion The Crowd Is In The Saddle: Progressive Politics And The Rise Of Public Relations * Truth Happens: An Age of Publicity Begins * Controlling Chaos * Educate the Public! * House of Truth Changing Rhetorics Of Persuasion * Social Psychology and the Quest for the Public Mind * Unseen Engineers: Biography of an Idea * Modern Pipeline of Persuasion * Optical Illusions Battles For The American Way * Silver Chains and Friendly Giants * The Greater Good * The New Deal and the Publicity of Social Enterprise * Money Talks: Publicity of Private Enterprise Commercializing The Cosmos * Public Ultimatums * Engineering Consensus * Coda: The Public and Its Problems: Some Notes for the New Millennium
