Description
Book SynopsisHow to access the power and profitability of pro bono resources Savvy nonprofits use strategic management, marketing, technology, leadership to be competitive. With strapped budgets, many nonprofits cannot afford to pay for these resources.
Table of ContentsFigures, Tables, Exhibits, and Worksheets ix
Preface xiii
Aaron Hurst
Acknowledgments xvii
About the Taproot Foundation xix
Introduction: Pro Bono 101 1
How to Use This Book 2
A Brief History of Pro Bono 4
Nonprofit Pro Bono Use and Need Today 5
Making Pro Bono Work: Five Principles 10
Getting Started 14
Stage One: Scope Projects 17
Understanding Your Pro Bono Project Needs 20
Using a To-Do List to Identify Project Needs 21
Screening: Four Tests for Great Pro Bono Engagements 24
Scoping the Project and Building an Internal Team 31
Conducting a Pre-Mortem 40
Stage Two: Secure Resources 45
The World of Untapped Talent 47
Sources of Pro Bono 51
Identifying Potential Providers 78
Making an Ask 80
Typical Pro Bono Application 89
Stage Three: Manage Projects 95
Phase Zero: Preparing for Kickoff 100
Phase One: Kickoff 110
Phase Two: Discovery 119
Phase Three: Drafting 130
Phase Four: Delivery and Implementation 135
Phase Five: Evaluation and Celebration 138
Stage Four: Scale Projects 147
What Does It Mean to Be Powered by Pro Bono? 149
Level One: Beginner 154
Level Two: Practicing Pro Bono 155
Level Three: Organization-wide Adoption 160
Level Four: Powered by Pro Bono 182
Epilogue: Off into the Sunset . . . 195
Appendix A: Determining Your Multiyear Goals 199
Appendix B: Examples of Job Postings 201
Appendix C: Sample Liability Waiver 207
Appendix D: Example of a Submitted Application for Pro Bono Services 213
Appendix E: Sample Post-Mortem Template 217
Appendix F: Sample Post-Project Surveys 221
Appendix G: Identifying Your Core Competencies 229
Appendix H: Potential Pro Bono Projects 231
Notes 237
Index 244
