Description
Book SynopsisPower Up Product Management: A Quick Start Guide delivers a compact guide with expert guidance, tools and exercises that empower new product managers to excel in their first weeks in their new position. Learn what it takes to build and sell outstanding products, how to define product value to impact product success, and why real-world product managers have failed or succeeded in gaining market traction. The first in a series, Power Up Product Management helps anyone new to product go-to-market to quickly understand the overall product management function, including common product development methodologies, the criticality of âœvoice of customer,â product stage definitions, and other PM essentials. The authors bring over 20 years of experience delivering software and hardware products globally for Fortune 500 companies and high-tech start-ups. Insights are delivered through real-life PM vignettes and to-the-point structured sections, making the quick start guide practical for both wo
