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Book Synopsis

Winner, 2019 Outstanding Book Award, International Communication Association
How Black women in the spotlight negotiate the post-racial gaze of Hollywood and beyond
From Oprah Winfrey, Michelle Obama, and Shonda Rhimes to their audiences and the industry workers behind the scenes, Ralina L. Joseph considers the way that Black women are required to walk a tightrope. Do they call out racism only to face accusations of being called racists? Or respond to racism in code only to face accusations of selling out? Postracial Resistance explores how African American women celebrities, cultural producers, and audiences employ postracial discoursethe notion that race and race-based discrimination are over and no longer affect people's everyday livesto refute postracialism itself. In a world where they're often written off as stereotypical Angry Black Women, Joseph offers that some Black women in media use strategic ambiguity, deploying the failures of post-racia

Trade Review
The book is significant in centering the voices and experiences of African American women in media studies and articulating their strategic resistance in mediated spaces where they are minoritized. -- Choice
The book is a much-needed contribution to sociological analysis of Black women’s talk, arguing Black women’s vocal performatives enact postracial political resistance... Postracial Resistance clarifies postracial logics—how they manifest ambivalence in public speaking events and even the most mundane speech acts of Black women in positions of institutional diversity and inclusion. Joseph adds Black women’s talk to the topic of postracial discourse emerging in critical communication, cultural studies, ethnic studies, and sociology. -- International Journal of Communication
A fascinating study that boldly mines the complexities of racial and gender microaggressions in contemporary media, examining the many ways in which Black women culture workers and consumers have navigated said minefields. Through nuanced readings of our notoriously vexed postracial pop cultural landscape, and through rich explorations of Black women and their audiences, Ralina Joseph has written a necessary accompaniment to Claudia Rankines Citizen. -- Daphne Brooks,author of Bodies in Dissent: Spectacular Performances of Race and Freedom, 1850-1910
With the spectacular visibility of Oprah, Michelle Obama, and Beyoncé, such a book is needed now, perhaps, more than ever. To advance conversations about the intersections of race, class, gender, media, and accomplishment, Ralina Joseph introduces us to the concept of & strategic ambiguity, one that complicates the realities of celebrity life for women of color in the wake of the & postracial condition. -- Herman Gray,author of Cultural Moves, African Americans and the Politics of Representation
Joseph’s insightful unpacking of Black women’s resistance is a critical, cultural communication studies book in both method and content ... The level of detailed analysis Joseph offers is impressive and her arguments insightful ... well-written, timely, and an important addition to the conversation about being Black in America. * QED *

Postracial Resistance

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    A Hardback by Ralina L. Joseph

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      Publisher: New York University Press
      Publication Date: 09/10/2018
      ISBN13: 9781479862825, 978-1479862825
      ISBN10: 1479862827

      Description

      Book Synopsis

      Winner, 2019 Outstanding Book Award, International Communication Association
      How Black women in the spotlight negotiate the post-racial gaze of Hollywood and beyond
      From Oprah Winfrey, Michelle Obama, and Shonda Rhimes to their audiences and the industry workers behind the scenes, Ralina L. Joseph considers the way that Black women are required to walk a tightrope. Do they call out racism only to face accusations of being called racists? Or respond to racism in code only to face accusations of selling out? Postracial Resistance explores how African American women celebrities, cultural producers, and audiences employ postracial discoursethe notion that race and race-based discrimination are over and no longer affect people's everyday livesto refute postracialism itself. In a world where they're often written off as stereotypical Angry Black Women, Joseph offers that some Black women in media use strategic ambiguity, deploying the failures of post-racia

      Trade Review
      The book is significant in centering the voices and experiences of African American women in media studies and articulating their strategic resistance in mediated spaces where they are minoritized. -- Choice
      The book is a much-needed contribution to sociological analysis of Black women’s talk, arguing Black women’s vocal performatives enact postracial political resistance... Postracial Resistance clarifies postracial logics—how they manifest ambivalence in public speaking events and even the most mundane speech acts of Black women in positions of institutional diversity and inclusion. Joseph adds Black women’s talk to the topic of postracial discourse emerging in critical communication, cultural studies, ethnic studies, and sociology. -- International Journal of Communication
      A fascinating study that boldly mines the complexities of racial and gender microaggressions in contemporary media, examining the many ways in which Black women culture workers and consumers have navigated said minefields. Through nuanced readings of our notoriously vexed postracial pop cultural landscape, and through rich explorations of Black women and their audiences, Ralina Joseph has written a necessary accompaniment to Claudia Rankines Citizen. -- Daphne Brooks,author of Bodies in Dissent: Spectacular Performances of Race and Freedom, 1850-1910
      With the spectacular visibility of Oprah, Michelle Obama, and Beyoncé, such a book is needed now, perhaps, more than ever. To advance conversations about the intersections of race, class, gender, media, and accomplishment, Ralina Joseph introduces us to the concept of & strategic ambiguity, one that complicates the realities of celebrity life for women of color in the wake of the & postracial condition. -- Herman Gray,author of Cultural Moves, African Americans and the Politics of Representation
      Joseph’s insightful unpacking of Black women’s resistance is a critical, cultural communication studies book in both method and content ... The level of detailed analysis Joseph offers is impressive and her arguments insightful ... well-written, timely, and an important addition to the conversation about being Black in America. * QED *

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