Positioning: The Battle for Your Mind, 20th Anniversary Edition

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Hardback by Al Ries , Jack Trout Short Description:

The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to... Read more

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Publisher: McGraw-Hill Education - Europe
Publication Date: 16/12/2000
ISBN13: 9780071359160, 978-0071359160
ISBN10: 0071359168

Number of Pages: 272

Non Fiction , Business, Finance & Law