Description
Book SynopsisFeaturing 125real-world activities across various social media platforms!
Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg's Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.
Table of ContentsPART I. FOUNDATION FOR CREATING A STRATEGIC MINDSET CHAPTER 1. Introduction to Social Media: An Art and Science Creative Exercise and Self-Awareness Assignments CHAPTER 2. Ethical and Legal Fundamentals of Social Media Individual Assignments Group Projects Workshops/Consulting CHAPTER 3. Personal and Professional Branding for Social Media Individual Assignments Workshop/Consulting Projects CHAPTER 4. Diversity and Inclusion in Social Media Individual Assignments Group Projects Workshop/Consulting Projects CHAPTER 5. Industry Qualifications and Roles in Social Media Individual Assignments Group Projects CHAPTER 6. Research in Social Media: Listening, Monitoring, and Analysis Individual Assignments Group Projects Workshop/Consulting Project PART II. UNDERSTANDING SOCIAL MEDIA STRATEGY (CREATIVE AND SCIENTIFIC APPROACHES) CHAPTER 7. Strategic Planning for Social Media Individual Assignments Group Projects CHAPTER 8. Influencer Marketing Individual Assignments Group Assignments Workshop/Consulting Projects CHAPTER 9. Paid Media Individual Assignments Group Assignments Workshop/Consulting Projects CHAPTER 10. Strategic Writing for Social Media Individual Assignments Group Assignments Workshop/Consulting Projects CHAPTER 11. Audience Segmentation and Analysis Individual Assignments Group Assignments Workshop/Consulting Projects CHAPTER 12. Creating, Managing, and Curating Content: Strategies, Tactics, and Key Messages Individual Assignments Group Projects Workshops/Consulting Projects CHAPTER 13. Measurement, Evaluation, Budget, and Calendar Considerations for Social Media Individual Assignments Group Projects Workshop/Consulting Projects PART III. APPLICATION AND FUTURE CONSIDERATIONS CHAPTER 14. How Social Media Is Applied: Exploring Different Specializations + Case Studies I Individual Assignments Group Projects Workshop/Consulting Projects CHAPTER 15. How Social Media Is Applied: Exploring Different Specializations + Case Studies II Individual Assignments Group Projects CHAPTER 16. What Does the Social Media World Have That Is New? Individual Assignments Group Projects Workshop/Consulting Projects
