Description

Book Synopsis

POINTS OF DIFFERENCE describes how to transform a business in a dying industry into a leadership position in contemporary competitive niches. Hormel Foods did it by totally revamping its approach to management, marketing and technology. The success of this transition is validated by the company's outstanding performance during the past 25 years, and the book's messages are compelling to managers in all industries as American business seeks to redefine itself in the midst of economic crisis.

Points of Difference: Transforming Hormel

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    A Paperback by Richard L Knowlton, Ron Beyma

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      Book details

      Publisher Morgan James Publishing llc
      Published 11 February 2010
      ISBN-13 9781600376740
      978-1600376740
      ISBN-10 1600376746
      Also in:
      Industry and industrial studies

      Description

      Book Synopsis

      POINTS OF DIFFERENCE describes how to transform a business in a dying industry into a leadership position in contemporary competitive niches. Hormel Foods did it by totally revamping its approach to management, marketing and technology. The success of this transition is validated by the company's outstanding performance during the past 25 years, and the book's messages are compelling to managers in all industries as American business seeks to redefine itself in the midst of economic crisis.

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