Description
Book SynopsisPlunkett's Almanac of Middle Market Companies is designed to be a time-saving business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It will also be of great use to placement, recruiting and human resources professionals, as well as professionals working in economic development, lending and media. It covers competitive intelligence, market research and business analysis--everything you need to identify and develop strategies for middle market corporations. Coverage includes all major business sectors, from InfoTech, to health care, to telecommunications and much more (We have intentionally omitted retail companies and banks). These profiles and details on over 500 middle market firms, both public and private, are pulled from our extensive company and industry databases. We also include a glossary and a listing of relevant industry associations. Next, we profile hundreds of leading middle market companies. Our company profiles include complete business descriptions and up to 27 executives by name and title. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Table of Contents
- Introduction
- How to Use This Book
- Chapter 1: Important Contacts For Middle Market Analysis & Marketing
- Addresses, Telephone Numbers and Internet Sites
- Chapter 2: THE MIDDLE MARKET 500
- Who They Are and How They Were Chosen
- Index of Companies Within Industry Groups
- Alphabetical Index
- Index of U.S. Headquarters Location by State
- Individual Profiles on each of THE MIDDLE MARKET 500
- Additional Indexes
- Index of Firms Noted as Hot Spots for Advancement for Women/Minorities
- Index of Subsidiaries, Brand Names and Selected Affiliations
- Glossary of Useful Middle Market Terms
