Description

Book Synopsis

The third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns.

Drawing on the global literature and informed by interviews with more than 75 top practitioners from around the world, this book gives readers essential background and practical guidance to be competent public relations practitioners across countries and cultures. Ethical principles are woven throughout the text and attention is given to communications practices for corporations, non-profit organizations, and governments. Key updates to this edition include new case studies highlighting best practices in countries around the globe as well as updated information on best practices in different countries.

This third edition is an essential resource for graduate and upper-level undergraduate communication and public relat

Pitch Tweet or Engage on the Street

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    £61.74

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    RRP £64.99 – you save £3.25 (5%)

    Order before 4pm tomorrow for delivery by Wed 1 Jul 2026.

    A Paperback by Kara Alaimo

    15 in stock

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      Publisher: Taylor & Francis
      Publication Date: 2/28/2025
      ISBN13: 9781032511221, 978-1032511221
      ISBN10: 1032511222
      Also in:
      Communication studies

      Description

      Book Synopsis

      The third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns.

      Drawing on the global literature and informed by interviews with more than 75 top practitioners from around the world, this book gives readers essential background and practical guidance to be competent public relations practitioners across countries and cultures. Ethical principles are woven throughout the text and attention is given to communications practices for corporations, non-profit organizations, and governments. Key updates to this edition include new case studies highlighting best practices in countries around the globe as well as updated information on best practices in different countries.

      This third edition is an essential resource for graduate and upper-level undergraduate communication and public relat

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