Description

Pharmacies constitute a special form of commercial architecture. The market for medicines, which is heavily regulated in most countries, has led to a veritable competition of the “atmosphere of space”: since where product and price can no longer provide a competitive advantage, customer loyalty must be created with other means. In addition to professional competence and familiarity with the customers, that becomes above all the ambiance. That in turn translates to the modern and hygienic pharmacy, together with a friendly and assuring spatial experience. The selected examples show the design sophistication with which pharmacies today, from a functional as well as atmospheric standpoint, set themselves apart from the historical chemists’ shelves – and the competitors.

Pharmacies

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Hardback by Chris van Uffelen

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Short Description:

Pharmacies constitute a special form of commercial architecture. The market for medicines, which is heavily regulated in most countries, has... Read more

    Publisher: Braun Publishing AG
    Publication Date: 12/12/2011
    ISBN13: 9783037680964, 978-3037680964
    ISBN10: 3037680962

    Number of Pages: 288

    Non Fiction , Art & Photography

    Description

    Pharmacies constitute a special form of commercial architecture. The market for medicines, which is heavily regulated in most countries, has led to a veritable competition of the “atmosphere of space”: since where product and price can no longer provide a competitive advantage, customer loyalty must be created with other means. In addition to professional competence and familiarity with the customers, that becomes above all the ambiance. That in turn translates to the modern and hygienic pharmacy, together with a friendly and assuring spatial experience. The selected examples show the design sophistication with which pharmacies today, from a functional as well as atmospheric standpoint, set themselves apart from the historical chemists’ shelves – and the competitors.

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