Description
Book SynopsisPraise for persuasion the art of getting what you want Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition.
Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires
Dave Lakhani tells you everything you''ve just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!
Jay Conrad Levinson, The Father of Guerrilla Marketing and author of the Guerrilla Marketing series of boo
Table of Contents
Foreword by Jeffrey Gitomer ix
Preface xiii
Acknowledgments xxiii
About the Author xxvii
1 Manipulation 1
2 Persuasion 12
3 Persona—The Invisible Persuader 16
4 Transferring Power and Credibility 38
5 Storytelling 46
6 Gurudom 65
7 Desire to Believe 83
8 Familiarity 95
9 Exclusivity and Availability 102
10 Curiosity 112
11 Relevancy 119
12 Permission Granting 125
13 The Quick Persuaders 133
14 The Persuasion Equation 145
15 Persuasive Selling 159
16 Persuasive Advertising 171
17 Persuasive Negotiating 187
18 Persuading the Masses Electronically 196
19 Mastering Persuasion—The Art of Getting What You Want 205
Persuasion Resources 213
Recommended Readings 217
Index 219
