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Book SynopsisTrade Review"Al Pittampalli is leading a new generation of big thinkers. He's willing to show us what works, and he does it with flair and generosity. Read this book and share it. Hurry." -- Seth Godin, Author of Your Turn "The benefits of persuadability have long been underappreciated. No more, not after this compelling and well-informed account of when and how to change our minds most productively." -- Robert B. Cialdini, author of INFLUENCE "In a complex decision-making environment, staying the course can often mean marching toward oblivion. That's why PERSUADABLE is so refreshing. This terrific book is full of captivating stories and convincing research about the value of changing your mind, along with lessons that help you become a more effective leader." -- Daniel H. Pink, author of TO SELL IS HUMAN and DRIVE "Pittampalli offers a crucial but counter-intuitive insight -- that being persuadable makes you more powerful -- and lays out why this is so and how to get there. In a different mood, I would tell you that it's the best business book you'll ever read." -- Douglas Stone, coauthor of Difficult Conversations and Thanks for the Feedback