Description
Book SynopsisWhat if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?
Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively.
People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following
Trade Review
'If you don't like herding cats but need to build a community, you need to read People Powered' - Jamie Hyneman, Co-Host and Co-Creator of Mythbusters
'Jono is an expert at integrating the potential of communities with businesses. People Powered provides a clear and thoughtful blueprint for others looking to tap into this potential and unlock benefits for their own organizations.' - Jim Whitehurst, president and CEO, Red Hat and author of 'The Open Organization'
'People Powered equips businesses with a powerful community building formula. It is clear, consistent and thus a genuinely effective tool for integrating community into the day to day operations of a business. Highly recommended.' - Paul Salnikow, CEO, The Executive Centre
'If you want to tap into the power that communities can bring to businesses and teams, there is no greater expert than Jono Bacon.' - Nat Friedman, CEO, GitHub
'If you want to unlock the power of collaboration in communities, companies, and teams, Jono Bacon should be your tour guide, and People Powered should be your map.' - Jamie Smith, former deputy press secretary to President Barack Obama.
'Whether you are a start-up or a corporation, if you are not building a community, you are missing an enormous opportunity. People Powered needs to be on every executive's bookshelf.' - Maxx Bricklin, Co-Founder, BOLD Capital Partners
