Description

Book Synopsis
What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember.

Table of Contents

About the Author ix

Chapter 1 What’s Love Got to Do with It 1

Chapter 2 The Seven Essential Principles of Customer Engagement 19

Chapter 3 The Five Levers of Customer Experience 33

Chapter 4 Put Customers First 41

Chapter 5 Connect 73

Chapter 6 Solve Problems 97

Chapter 7 Build Trust 125

Chapter 8 Create Positive Emotional Experiences 149

Chapter 9 Make Breaking Up Hard to Do 163

Acknowledgments 181

People Love You

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    £17.10

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    RRP £19.00 – you save £1.90 (10%)

    Order before 4pm tomorrow for delivery by Wed 29 Jul 2026.

    A Hardback by Jeb Blount

    15 in stock

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      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 25/01/2013
      ISBN13: 9781118433249, 978-1118433249
      ISBN10: 1118433246
      Also in:
      Non Fiction Business, Finance & Law Business and Management

      Description

      Book Synopsis
      What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember.

      Table of Contents

      About the Author ix

      Chapter 1 What’s Love Got to Do with It 1

      Chapter 2 The Seven Essential Principles of Customer Engagement 19

      Chapter 3 The Five Levers of Customer Experience 33

      Chapter 4 Put Customers First 41

      Chapter 5 Connect 73

      Chapter 6 Solve Problems 97

      Chapter 7 Build Trust 125

      Chapter 8 Create Positive Emotional Experiences 149

      Chapter 9 Make Breaking Up Hard to Do 163

      Acknowledgments 181

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