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Book Synopsis

The book examines the changing discourses of Chinese audience research in the past four decades, aiming to shed light on the complicated relationships among China's media, audiences, and society.

With the new sociology of knowledge, it adopts Laclau and Mouffe's discourse theory as a meta-theoretical framework and interprets the concept of audience as a floating signifier. Based on the corpus of Chinese academic journal papers, the author divides the scope of analysis into four phases. In each period, Chinese audience research was related closely to the changing societal and academic contexts and hegemonic struggle as a whole. In addition, it discusses the relation between western' audience theories and Chinese audience research, as well as the contingency and rigidity of discourses in Chinese audience research.

The book contributes to the understanding of Chinese communication research in the changing societal context and will be valuable for scholars of media and comm

People Citizen and User

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    A Paperback by Guiquan Xu

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      Book details

      Publisher Taylor & Francis
      Imprint Taylor & Francis Ltd
      Published 1 September 2024
      ISBN-13 9781032468730
      978-1032468730
      ISBN-10 1032468734
      Also in:
      Politics, Philosophy & Society Sociology

      Description

      Book Synopsis

      The book examines the changing discourses of Chinese audience research in the past four decades, aiming to shed light on the complicated relationships among China's media, audiences, and society.

      With the new sociology of knowledge, it adopts Laclau and Mouffe's discourse theory as a meta-theoretical framework and interprets the concept of audience as a floating signifier. Based on the corpus of Chinese academic journal papers, the author divides the scope of analysis into four phases. In each period, Chinese audience research was related closely to the changing societal and academic contexts and hegemonic struggle as a whole. In addition, it discusses the relation between western' audience theories and Chinese audience research, as well as the contingency and rigidity of discourses in Chinese audience research.

      The book contributes to the understanding of Chinese communication research in the changing societal context and will be valuable for scholars of media and comm

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