Description

Book Synopsis
Marvel is one of the hottest media companies in the world right now, and its beloved superheroes are all over film, television and comic books. Yet rather than simply cashing in on the popularity of iconic white male characters like Peter Parker, Tony Stark and Steve Rogers, Marvel has consciously diversified its lineup of superheroes, courting controversy in the process.

Panthers, Hulks, and Ironhearts offers the first comprehensive study of how Marvel has reimagined what a superhero might look like in the twenty-first century. It examines how they have revitalized older characters like Black Panther and Luke Cage, while creating new ones like Latina superhero Miss America. Furthermore, it considers the mixed fan responses to Marvel’s recasting of certain “legacy heroes,” including a Pakistani-American Ms. Marvel, a Korean-American Hulk, and a whole rainbow of multiverse Spidermen.

If the superhero comic is a quintessentially American creation, then how might the increasing diversification of Marvel’s superhero lineup reveal a fundamental shift in our understanding of American identity? This timely study answers those questions and considers what Marvel’s comics, TV series, and films might teach us about stereotyping, Orientalism, repatriation, whitewashing, and identification.


Trade Review
"Jeffrey Brown does it again! With his usual compelling style of writing, this time we are treated to a very timely analysis of Marvel’s contemporary multicultural superheroes and their complex entanglements. The significance of this text is its sophisticated way of unpacking the pop cultural panoply of ideology, history, and identity in which the superhero aesthetic is inextricably confined."— Ronald L. Jackson II, co-author of the Comic-Con award winning book, Black Comics
"Panthers, Hulks, and Ironhearts offers the first comprehensive study of how Marvel has reimagined what a superhero might look like in the twenty-first century. It examines how they have revitalized older characters like Black Panther and Luke Cage, while creating new ones like Latina superhero Miss America. Furthermore, it considers the mixed fan responses to Marvel’s recasting of certain 'legacy heroes,' including a Pakistani-American Ms. Marvel, a Korean-American Hulk, and a whole rainbow of multiverse Spidermen."— Forces of Geek
"[Brown] has written a wonderfully readable book whose academic posture does not make it any less appealing to the layperson or the aficionado."— South China Morning Post
"Smash Pages QA: Jeffrey A. Brown: The pop culture scholar discusses his latest books on superheroes, diversity and gender"— SmashPages


Table of Contents
Contents
Introduction: Marvel and Modern America
  1. Spider-Analogues: Unmarking and Unmasking White Male Superheroism
  2. The Replacements: Ethnicity, Gender and Legacy Heroes in Marvel Comics
  3. Superdad: Luke Cage and Heroic Fatherhood in the Civil War Comics
  4. Black Panther: Aspiration, Identification and Appropriation
  5. Iron Fist: Ethnicity, Appropriation and Repatriation
  6. Totally Awesome Asian Heroes vs. Stereotypes
  7. A New America: Marvelous Latinx Superheroes
  8. Ms. Marvel: A Thoroughly Relatable Muslim Superheroine
Afterword: “Because the World Still Needs Heroes”
Works Cited

Panthers, Hulks and Ironhearts: Marvel, Diversity

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    £999.99

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    A Paperback / softback by Jeffrey A. Brown

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      View other formats and editions of Panthers, Hulks and Ironhearts: Marvel, Diversity by Jeffrey A. Brown

      Publisher: Rutgers University Press
      Publication Date: 15/01/2021
      ISBN13: 9781978809215, 978-1978809215
      ISBN10: 1978809212

      Description

      Book Synopsis
      Marvel is one of the hottest media companies in the world right now, and its beloved superheroes are all over film, television and comic books. Yet rather than simply cashing in on the popularity of iconic white male characters like Peter Parker, Tony Stark and Steve Rogers, Marvel has consciously diversified its lineup of superheroes, courting controversy in the process.

      Panthers, Hulks, and Ironhearts offers the first comprehensive study of how Marvel has reimagined what a superhero might look like in the twenty-first century. It examines how they have revitalized older characters like Black Panther and Luke Cage, while creating new ones like Latina superhero Miss America. Furthermore, it considers the mixed fan responses to Marvel’s recasting of certain “legacy heroes,” including a Pakistani-American Ms. Marvel, a Korean-American Hulk, and a whole rainbow of multiverse Spidermen.

      If the superhero comic is a quintessentially American creation, then how might the increasing diversification of Marvel’s superhero lineup reveal a fundamental shift in our understanding of American identity? This timely study answers those questions and considers what Marvel’s comics, TV series, and films might teach us about stereotyping, Orientalism, repatriation, whitewashing, and identification.


      Trade Review
      "Jeffrey Brown does it again! With his usual compelling style of writing, this time we are treated to a very timely analysis of Marvel’s contemporary multicultural superheroes and their complex entanglements. The significance of this text is its sophisticated way of unpacking the pop cultural panoply of ideology, history, and identity in which the superhero aesthetic is inextricably confined."— Ronald L. Jackson II, co-author of the Comic-Con award winning book, Black Comics
      "Panthers, Hulks, and Ironhearts offers the first comprehensive study of how Marvel has reimagined what a superhero might look like in the twenty-first century. It examines how they have revitalized older characters like Black Panther and Luke Cage, while creating new ones like Latina superhero Miss America. Furthermore, it considers the mixed fan responses to Marvel’s recasting of certain 'legacy heroes,' including a Pakistani-American Ms. Marvel, a Korean-American Hulk, and a whole rainbow of multiverse Spidermen."— Forces of Geek
      "[Brown] has written a wonderfully readable book whose academic posture does not make it any less appealing to the layperson or the aficionado."— South China Morning Post
      "Smash Pages QA: Jeffrey A. Brown: The pop culture scholar discusses his latest books on superheroes, diversity and gender"— SmashPages


      Table of Contents
      Contents
      Introduction: Marvel and Modern America
      1. Spider-Analogues: Unmarking and Unmasking White Male Superheroism
      2. The Replacements: Ethnicity, Gender and Legacy Heroes in Marvel Comics
      3. Superdad: Luke Cage and Heroic Fatherhood in the Civil War Comics
      4. Black Panther: Aspiration, Identification and Appropriation
      5. Iron Fist: Ethnicity, Appropriation and Repatriation
      6. Totally Awesome Asian Heroes vs. Stereotypes
      7. A New America: Marvelous Latinx Superheroes
      8. Ms. Marvel: A Thoroughly Relatable Muslim Superheroine
      Afterword: “Because the World Still Needs Heroes”
      Works Cited

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