Description

Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the façade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.

Packaging Design

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Hardback by Chris van Uffelen

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Short Description:

Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and... Read more

    Publisher: Braun Publishing AG
    Publication Date: 28/05/2013
    ISBN13: 9783037681398, 978-3037681398
    ISBN10: 303768139X

    Number of Pages: 240

    Non Fiction , Art & Photography

    Description

    Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the façade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.

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