Description

Book Synopsis

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

  • Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding
  • Challenges current interpretations of brands as vehicles of homogenization in globalization
  • Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding
  • Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands
  • Forges strong new connections between political and cultural economy approaches within geography


  • Trade Review

    “Overall, Origination presents a promising conceptual and research framework capable of revealing the multiple facets of brand geographies.” (Consumption Markets & Culture, 1 December 2015)



    Table of Contents

    Series Editor Preface viii

    Acknowledgements ix

    Permissions x

    List of Tables xi

    List of Figures xii

    1 Introduction 1

    2 The Geographies of Brands and Branding 23

    3 Origination 59

    4 ‘Local’ Origination … Newcastle Brown Ale 88

    5 ‘National’ Origination … Burberry 112

    6 ‘Global’ Origination … Apple 139

    7 Territorial Development 171

    8 Conclusions 194

    References 207

    Index 224

Origination

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Order before 4pm tomorrow for delivery by Mon 22 Dec 2025.

A Hardback by Andy Pike

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    View other formats and editions of Origination by Andy Pike

    Publisher: John Wiley and Sons Ltd
    Publication Date: 12/05/2015
    ISBN13: 9781118556382, 978-1118556382
    ISBN10: 1118556380
    Also in:
    Globalization Material culture Society and culture: general

    Description

    Book Synopsis

    Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

    • Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding
    • Challenges current interpretations of brands as vehicles of homogenization in globalization
    • Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding
    • Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands
    • Forges strong new connections between political and cultural economy approaches within geography


    • Trade Review

      “Overall, Origination presents a promising conceptual and research framework capable of revealing the multiple facets of brand geographies.” (Consumption Markets & Culture, 1 December 2015)



      Table of Contents

      Series Editor Preface viii

      Acknowledgements ix

      Permissions x

      List of Tables xi

      List of Figures xii

      1 Introduction 1

      2 The Geographies of Brands and Branding 23

      3 Origination 59

      4 ‘Local’ Origination … Newcastle Brown Ale 88

      5 ‘National’ Origination … Burberry 112

      6 ‘Global’ Origination … Apple 139

      7 Territorial Development 171

      8 Conclusions 194

      References 207

      Index 224

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