Description

Book Synopsis

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

  • Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding
  • Challenges current interpretations of brands as vehicles of homogenization in globalization
  • Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding
  • Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands
  • Forges strong new connections between political and cultural economy approaches within geography


  • Trade Review

    “Overall, Origination presents a promising conceptual and research framework capable of revealing the multiple facets of brand geographies.” (Consumption Markets & Culture, 1 December 2015)



    Table of Contents

    Series Editor Preface viii

    Acknowledgements ix

    Permissions x

    List of Tables xi

    List of Figures xii

    1 Introduction 1

    2 The Geographies of Brands and Branding 23

    3 Origination 59

    4 ‘Local’ Origination … Newcastle Brown Ale 88

    5 ‘National’ Origination … Burberry 112

    6 ‘Global’ Origination … Apple 139

    7 Territorial Development 171

    8 Conclusions 194

    References 207

    Index 224

Origination

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    £54.00

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    RRP £60.00 – you save £6.00 (10%)

    Order before 4pm today for delivery by Fri 3 Jul 2026.

    A Hardback by Andy Pike

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      Publisher: John Wiley and Sons Ltd
      Publication Date: 12/05/2015
      ISBN13: 9781118556382, 978-1118556382
      ISBN10: 1118556380
      Also in:
      Globalization Material culture Society and culture: general

      Description

      Book Synopsis

      Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

      • Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding
      • Challenges current interpretations of brands as vehicles of homogenization in globalization
      • Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding
      • Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands
      • Forges strong new connections between political and cultural economy approaches within geography


      • Trade Review

        “Overall, Origination presents a promising conceptual and research framework capable of revealing the multiple facets of brand geographies.” (Consumption Markets & Culture, 1 December 2015)



        Table of Contents

        Series Editor Preface viii

        Acknowledgements ix

        Permissions x

        List of Tables xi

        List of Figures xii

        1 Introduction 1

        2 The Geographies of Brands and Branding 23

        3 Origination 59

        4 ‘Local’ Origination … Newcastle Brown Ale 88

        5 ‘National’ Origination … Burberry 112

        6 ‘Global’ Origination … Apple 139

        7 Territorial Development 171

        8 Conclusions 194

        References 207

        Index 224

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