Description

Book Synopsis

CHAPTER 1.-Introduction.-Digitalisation and Organisational Communication.-CHAPTER 2.-Exploring the impact of new digital communication on effective organisational communication.-CHAPTER 3. -Internal social media and organizational communication.- Opportunities and challenges.-CHAPTER 4.-Harmonising social media use and organisational communication.-CHAPTER 5.-Social media and stakeholder engagemen -Evaluating the influence of social media on organisational communication.-CHAPTER 6.-Rethinking oranisational communication in the digital and unprecedented crises era.-CHAPTER 7.-When the tide backfires.- A critical review of hashtag usage for organisational communication.-CHAPTER 8.-Appropriation of artificial intellicgence in organisational communication.-A  scoping review -CHAPTER 9.-Communication in organisations.- The role of social capital.-CHAPTER 10.-A  south aftrican perspective on universiy organisational communication.- Attracting and retaining students.-CHAPTER 11.-Brand communication and its influence on brand loyalty in the banking industry.-The case of first national bank customers.-CHAPTER 12.-Interface between communication and committee system in enhance legislative performance for public good.- A lagos state house of assembly example.

Organisational Communication in Africa

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    A Hardback by Sam Erevbenagie Usadolo

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      Publisher: Palgrave Macmillan
      Publication Date: 11/10/2024
      ISBN13: 9783031706554, 978-3031706554
      ISBN10: 3031706552
      Also in:
      Business communication, etiquette and presentation

      Description

      Book Synopsis

      CHAPTER 1.-Introduction.-Digitalisation and Organisational Communication.-CHAPTER 2.-Exploring the impact of new digital communication on effective organisational communication.-CHAPTER 3. -Internal social media and organizational communication.- Opportunities and challenges.-CHAPTER 4.-Harmonising social media use and organisational communication.-CHAPTER 5.-Social media and stakeholder engagemen -Evaluating the influence of social media on organisational communication.-CHAPTER 6.-Rethinking oranisational communication in the digital and unprecedented crises era.-CHAPTER 7.-When the tide backfires.- A critical review of hashtag usage for organisational communication.-CHAPTER 8.-Appropriation of artificial intellicgence in organisational communication.-A  scoping review -CHAPTER 9.-Communication in organisations.- The role of social capital.-CHAPTER 10.-A  south aftrican perspective on universiy organisational communication.- Attracting and retaining students.-CHAPTER 11.-Brand communication and its influence on brand loyalty in the banking industry.-The case of first national bank customers.-CHAPTER 12.-Interface between communication and committee system in enhance legislative performance for public good.- A lagos state house of assembly example.

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