Description
Book SynopsisDavid Rae is Professor of Business and Enterprise at Lincoln Business School, University of Lincoln, UK, where he is Director of the Enterprise Research and Development Unit. Formerly, he served as Head of the Centre for Entrepreneurial Management at The Derbyshire Business School, UK. He has published extensive research and received international recognition and awards for his research excellence in entrepreneurship. His career has spanned business, consulting and government prior to entering Higher Education in 1996, where he has pioneered entrepreneurial innovation in three universities.
Trade Review'This is the second edition of a highly successful and innovative volume by an author already recognised internationally as a leading authority in the field of entrepreneurial learning. The book moves the reader away from the conventional models of entrepreneurship by refocusing the entrepreneurial concept wholly around the creation of value through identification, exploration and exploitation of opportunities and what needs to be learned by individuals and teams to achieve this. The book is a very important reminder that entrepreneurial development is through, by and for people and the practice of their learning and not just pursuit of 'profit'.' - Allan Gibb, Professor Emeritus University of Durham, UK 'This second edition strengthens the core message that entrepreneurship is a socially situated activity that can be taught by focussing on a number of key skills. The structure, combined with the use of practical theory, makes the entrepreneurial journey transparent and accessible. The text works for 1st year undergraduates through to postgraduates, while allowing for increasing levels of critical engagement. This is a core text for entrepreneurship courses, offering an excellent foundation to build course-specific extensions and foci for in-depth examination.' - Shima Barakat, University of Cambridge, UK
Table of ContentsPART I: PERSONAL ENTERPRISE 1. Opportunity-centred Entrepreneurship 2. Personal Enterprise: Connecting Opportunities and Personal Goals PART II: CREATING AND EXPLORING OPPORTUNITIES 3. Creating and recognising opportunities 4. Opportunity exploration and assessment PART III: PLANNING AND DEVELOPING OPPORTUNITIES 5. Planning to Realise Opportunities 6. Developing the Opportunity PART IV: ACTING ON OPPORTUNITIES 7. Enactment: Making Opportunities Happen 8. Putting it into Practice: Where do we go from here? Toolkit: 1. Entrepreneurial and Managerial Capabilities 2. Career Plan 3. Opportunity Assessment Profile 4. Venture Planning Template 5. Finance Planner.
