Description
Book SynopsisCovering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
Table of Contents-: Introduction - Travel and Operations Management 1: Transport and Logistics Management 2: Business Planning & Strategy 3: Business Development 4: Marketing 5: Human Resources 6: Servicescapes 7: Financial Management 8: Sustainability 9: Travel, Society & Culture 10: Crisis Management and The Future of the Travel Industry 11: Career Development Skills and Strategies in the Travel Industry
