Description

Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.

Operations Management in the Travel Industry

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£107.65

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Hardback by Crispin Dale , Dr Peter Robinson

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Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of... Read more

    Publisher: CABI Publishing
    Publication Date: 26/02/2016
    ISBN13: 9781780646107, 978-1780646107
    ISBN10: 1780646100

    Number of Pages: 376

    Non Fiction , Business, Finance & Law

    Description

    Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.

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