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"If you think hot trends just whirl up like dust storms, think again: This fascinating book pulls the curtain back on an entire industry devoted to shaping our perceptions of what matters—and with it, the future itself."—Fred Turner, author of The Democratic Surround: Multimedia and American Liberalism from World War II to the Psychedelic Sixties
"On Trend is wide-ranging, yet it holds together through a fusion of scholarly reconstruction and engaged critique. Such a combination is often intended but seldom so well executed." --Scott McLemee, Inside Higher Ed

On Trend

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    A Hardback by Devon Powers

    £77.35

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    Order before 4pm today for delivery by Mon 16 Nov 2026.

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      Book details

      Publisher University of Illinois Press
      Published 16 October 2019
      ISBN-13 9780252042874
      978-0252042874
      ISBN-10 0252042875
      Also in:
      Economic forecasting

      Description

      Book Synopsis


      Trade Review
      "If you think hot trends just whirl up like dust storms, think again: This fascinating book pulls the curtain back on an entire industry devoted to shaping our perceptions of what matters—and with it, the future itself."—Fred Turner, author of The Democratic Surround: Multimedia and American Liberalism from World War II to the Psychedelic Sixties
      "On Trend is wide-ranging, yet it holds together through a fusion of scholarly reconstruction and engaged critique. Such a combination is often intended but seldom so well executed." --Scott McLemee, Inside Higher Ed

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