Description
Book SynopsisThe first behind-the-scenes look at the stunning success of America''s hippest discount retailer
Founded in 1962 by Minnesota-based department store Dayton''s, Target has grown to become America''s second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company''s easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ing
Table of ContentsAcknowledgments.
Introduction.
Chapter 1. The Target Difference.
Chapter 2. The Right Stuff.
Chapter 3. Inside the Mind of the Bargain Hunter.
Chapter 4. Advertising and Promotion.
Chapter 5. Service and Technology.
Chapter 6. The Legend of George Draper Dayton.
Chapter 7. The Next Generation.
Chapter 8. Management Excellence.
Chapter 9. Guides for Growth.
Chapter 10. Philanthropy.
Chapter 11. Challenges.
Appendix A. Target Corporation Financial Facts.
Appendix B. Target Corporation Historic Highlights.
Notes.
Index.
