Description

Book Synopsis
Retailing is an ever-changing facet in the fashion industry. Where brick-and-mortar used to reign supreme, digital is the current go-to for most consumers. Omnichannel retailing makes this process more seamless and has become the industry standard. This book covers both the strategic and practical sides of omnichannel retailing, with a focus on utilization of US-based e-commerce platforms. This textbook consists of three parts: 1) Build - how to build an omnichannel retail business; 2) Market - how to market via different digital marketing channels; and 3) Operate - the operational side of omnichannel retailing. By using industry examples, market reports, and company profiles, you will learn the business concepts and technologies that have evolved modern retailing in the era of the internet. Key Features Include:-A fashion or branding case study in every chapter-Listing for retailing career opportunities for entry-level job titles and their responsibilities so students can learn where

Omnichannel Retailing for the Fashion Business

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    A Paperback by Dr. Tunmin Catherine Jai

    £76.00

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    RRP £80.00 – you save £4.00 (5%)

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      Book details

      Publisher Bloomsbury
      Imprint Bloomsbury Publishing PLC
      Published 1/20/2025
      ISBN-13 9781501377099
      978-1501377099
      ISBN-10 1501377094
      Also in:
      Retail and wholesale industries

      Description

      Book Synopsis
      Retailing is an ever-changing facet in the fashion industry. Where brick-and-mortar used to reign supreme, digital is the current go-to for most consumers. Omnichannel retailing makes this process more seamless and has become the industry standard. This book covers both the strategic and practical sides of omnichannel retailing, with a focus on utilization of US-based e-commerce platforms. This textbook consists of three parts: 1) Build - how to build an omnichannel retail business; 2) Market - how to market via different digital marketing channels; and 3) Operate - the operational side of omnichannel retailing. By using industry examples, market reports, and company profiles, you will learn the business concepts and technologies that have evolved modern retailing in the era of the internet. Key Features Include:-A fashion or branding case study in every chapter-Listing for retailing career opportunities for entry-level job titles and their responsibilities so students can learn where

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