Description

Book Synopsis
The chief branding officer of Red Antler explains how new brands like Casper and Allbirds build devoted fan followings right out of the gate.

Obsessed

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    Order before 4pm tomorrow for delivery by Sat 20 Jun 2026.

    A Hardback by Emily Heyward

    3 in stock

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      Publisher: Penguin Putnam Inc
      Publication Date: 09/06/2020
      ISBN13: 9780593084311, 978-0593084311
      ISBN10: 0593084314

      Description

      Book Synopsis
      The chief branding officer of Red Antler explains how new brands like Casper and Allbirds build devoted fan followings right out of the gate.

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