Description
Book SynopsisRaise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause.
Table of ContentsAbout the Book xvii
Acknowledgments xxv
Foreword: Discovering What It Means to Be a Fundraiser xxvii
Lynne Twist, author of The Soul of Money: Reclaiming the Wealth of Our Inner Resources
PART 1: Planning for Success and Preparing Your Team 1
Chapter 1 Creating a Fundraising Plan 3
Interviewee: Andrea McManus, president of The Development Group
Insets: Dispelling the Overhead Myth; Sample Fundraising Plan
Chapter 2 Hiring and Training Development Staff 13
Interviewee: Missy Sherburne, cheif partnerships officer at DonorsChoose.org
Inset: Get Your Executive Director to Love Fundraising with Brian Gougherty, director of major gifts at Worldreader
Chapter 3 Engaging Your Board 25
Interviewee: Lisa Hoffman, fundraising and board development consultant
Chapter 4 Volunteer Fundraising 37
Interviewee: Simon Tam, director of marketing at Oregon Environmental Council
Case Study: APANO
PART 2: Building Your Toolkit and Tracking Progress 45
Chapter 5 Prospecting and Donor Research 47
Interviewee: Helen Brown, co-author of Prospect Research for Fundraisers: The Essential Handbook and president of the Helen Brown Group
Chapter 6 Donor Databases and CRM 57
Interviewees: Suzanne DiBianca, president and co-founder of Salesforce.com Foundation, and Peggy Duvette, director of social impact at NetSuite
Chapter 7 Measuring Impact: Data, Stories, and Organizational Dashboards 65
Interviewee: Stever MacLaughlin, director of analytics at Blackbaud
Inset: Outputs Versus Outcomes
Case Study: charity: water with Kaitlyn Jankowski, supporter experience manager at charity: water
PART 3: Individual Donors 77
Chapter 8 Grassroots Fundraising: Building Your Donor Pyramid 79
Interviewee: Kim Klein, author of Fundraising for Social Change and principal of Klein & Roth Consulting
Inset: Don’t Be Afraid to Dream Big
Chapter 9 Major Donors: Building Relationships, Making the Ask, and Stewardship 87
Interviewee: Kay Sprinkel Grace, author of Beyond Fundraising and fundraising consultant
Inset: Tracking Major Donors in Databases
Chapter 10 Direct Mail: The Ins and Outs 99
Interviewee: Mal Warwick, author of Revolution in the Mailbox and founder and chairman of Mal Warwick | Donordigital
Chapter 11 Year-End, Annual Appeals, and Membership Campaigns 107
Interviewee: Farra Trompeter, vice president at Big Duck and vice chair of the board at NTEN
Inset: Sample Year-End Campaign Calendar
Chapter 12 Event-Based Fundraising 117
Interviewees: Tracy Kosolcharoen, marketing manager at Eventbrite, Daniel Lurie, CEO and founder of Tipping Point Community, and Jen Pitts, managing director of communications, events, and development at Tipping Point Community
Inset: Van Jones’ Live Ask Recipe with Van Jones, CNN correspondent and president and co-founder of Dream Corps
Chapter 13 Runs, Walks, and Rides: Community-Based Fundraising 133
Interviewee: Jeff Shuck, founder and CEO of Plenty
Case Study: Kyra Millich, volunteer fundraiser
Chapter 14 Fundraising Across the Generations: Millennials, Baby Boomers, and More 143
Interviewees: Alia McKee, principal of Sea Change Strategies, and Derrick Feldmann, president and founder of Achieve
Inset: The Generations: What Fundraisers Need to Know
PART 4: Online Fundraising 153
Chapter 15 Maximizing Website Donations 155
Interviewee: Caryn Stein, vice president of communications and content at Network for Good, and editor of The Nonprofit Marketing blog
Case Study: Mercy House, by CommitChange
Chapter 16 Fundraising with Email 165
Interviewee: Kivi Leroux Miller, author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good
Cause and president of NonprofitMarketingGuide.com
Inset: Email Cheat Sheet, by CommitChange
Chapter 17 Social Media and Crowdfunding for Your Cause 175
Interviewees: Beth Kanter, author of The Networked Nonprofit and blogger, and John Haydon, author of Facebook Marketing for Dummies and founder of Inbound Zombie
Inset: P.O.S.T. to Social Media Social Media Case Study: The ALS Ice Bucket Challenge with Lance Slaughter, chief chapter relations and development officer at the ALS Association
Appendix
Practical Tips for Key Social Media Platforms 189
Crowdfunding Case Study: RE-volv, with Andreas Karelas, founder and executive director at REV-volv
Chapter 18 Mobile Fundraising 195
Interviewees: Heather Mansfield, author of Mobile for Good: A How-To Fundraising Guide for Nonprofits and principal blogger at Nonprofit
Tech for Good, and Tanya Urschel, nonprofit vertical manager at PayPal
Insets: Planning for Success: Th e Mobile Matrix™ by Sparrow: Mobile for All; Text-to-Give
PART 5: Foundations 205
Chapter 19 Research, Getting in the Door, and Securing an Invitation to Apply 207
Interviewees: Tori O’Neal McElrath, author of Winning Grants Step by Step and founder of O’Neal Consulting Services, and Leeanne G-Bowley, manager of capacity and leadership development at Foundation Center and artistic and executive director at In-Sight Dance Company
Insets: The Diff erent Kinds of Foundations; Types of Grants
Chapter 20 Government Grants 221
Interviewee: Joshua Sheridan Fouts, executive director at Bioneers
Inset: Where to Find Government Grants
Chapter 21 Writing a Winning LOI and Proposal 227
Interviewees: Susan Fox, co-author of Grant Proposal Makeover: Transform Your Request From No to Yes and fundraising consultant, and Jane C. Geever, author of Th e Foundation Center’s Guide to Proposal Writing and founder of J.C. Geever
Chapter 22 Tracking Progress and Reporting Back 235
Interviewee: Beverly Browning, author of Grant Writing for Dummies and vice president of grant writing services at eCivis
Inset: Logic Models
PART 6: Corporate Support 243
Chapter 23 Sponsorships 245
Interviewee: Maureen Carlson, president of GoodScout
Inset: Sponsorship Proposal Template
Chapter 24 Cause Marketing Partnerships 255
Interviewees: David Hessekiel, co-author of Good Works and president of Cause Marketing Forum, and Joe Waters, author of Cause Marketing for Dummies and founder of Selfish Giving
Inset: Cause Marketing Proposal Tips
Chapter 25 In-Kind Fundraising and Media Sponsorship 265
Interviewee: Gayle Samuelson Carpentier, chief business development officer at TechSoup Global
PART 7: Unlocking Social Enterprise 273
Chapter 26 Earned Income Strategies 275
Guest Contributor: Rick Aubry, professor of social enterprise at Tulane University and founder of Rubicon Programs Social Enterprise Case Study: Grow Dat
Afterword: Finding Your Path 287
Premal Shah, president and co-founder of Kiva.org
Closing Thoughts 291
Book Partners 295
About the Authors 317
Index 319
