Description

Book Synopsis
Nonprofit Essentials is a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highlight solutions to common stumbling blocks that can trip up even the experienced campaign professional.

Table of Contents
Introduction.

1. Before Beginning Your Capital Campaign.

2. Preparing for the Capital Campaign.

3. Campaign Structure: Timetables, Gift Tables, and Goals.

4. Effective Campaign Leadership.

5. Making a Compelling Case.

6. Prospect Identification, Cultivation, and Solicitation.

7. Strategies That Motivate Donors.

8. Repositioning Your Organization through the Capital Campaign.

Rules of the Road.

Index.

Nonprofit Essentials

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    A Paperback / softback by Julia I. Walker

    £45.00

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    RRP £50.00 – you save £5.00 (10%)

    Order before 4pm today for delivery by Fri 20 Nov 2026.

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      Book details

      Publisher John Wiley & Sons Inc
      Published 25 January 2005
      ISBN-13 9780471684299
      978-0471684299
      ISBN-10 0471684295
      Also in:
      Non-profitmaking organizations

      Description

      Book Synopsis
      Nonprofit Essentials is a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highlight solutions to common stumbling blocks that can trip up even the experienced campaign professional.

      Table of Contents
      Introduction.

      1. Before Beginning Your Capital Campaign.

      2. Preparing for the Capital Campaign.

      3. Campaign Structure: Timetables, Gift Tables, and Goals.

      4. Effective Campaign Leadership.

      5. Making a Compelling Case.

      6. Prospect Identification, Cultivation, and Solicitation.

      7. Strategies That Motivate Donors.

      8. Repositioning Your Organization through the Capital Campaign.

      Rules of the Road.

      Index.

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